The readers of the media in question can register in a space that is specifically designed for them and that offers them added value in the form of content, events and promotional activities. Through the data that the user introduces, it is possible to know all of these preferences and specific tastes, which provides extremely valuable information for future marketing campaigns.

This portal offers subscribers the chance to form part of the media in question, since through it they can be offered different promotions, and belong to a community of subscribers with similar hobbies and tastes, all with a view to strengthening their identification with and loyalty to the brand.

In addition, through this portal and the different campaigns that can be carried out, it is possible to attract new subscribers that become part of the club.