Apart from their importance as a new channel of communication and an important alternative to traditional written media, tablets appear as a support that may revitalise enormously the advertising that to date has been published in both newspapers and magazines. This is because tablets offer advertisers many more alternatives, both as regards image and sound, when promoting their products. And this naturally leads to more advertisers attracted to the media available on these devices.
This idea can be understood clearly by giving an example. Consider an advertisement for a car. While in a printed newspaper the advert can only include a photo with the related text, on tablets the possibilities are much greater. For example, the car could appear illustrated not only by the main photo but by a gallery of images that the reader can browse in a highly intuitive manner. Also, if considered appropriate, the advertisement may contain a video, in TV mode, which can be activated by the reader whenever he wants, or on opening the page, or when the tablet is put into horizontal mode – the range of possibilities is vast. The same thing applies to sound, since music may be the ideal accompaniment for such adverts. In short, the advert enters into a completely new dimension for the print media.
Traditional advertising in the printed media and magazines is thus given a major shot in the arm, a new manner of reaching the public through formulae that are much more interactive and much more based on audiovisuals, something which undoubtedly makes it more attractive to the public. In short, a significant means of investment by advertisers is created. Depending on the advertiser's imagination, the advertisement may reach levels of creativity that were previously unthinkable in the printed editions. Given both the video and audio possibilities offered, advertising for tablets may well reach new heights, both in aesthetic and quality terms.
