For Protecmedia, the key to editorial success is the way in which things are done; how you do things marks the distinction between business success and failure. During IFRA Expo, Protecmedia showed that it has what it takes to enable editors to achieve success based on three essential aspects: integration, creativity and business. Everybody who attended the stand could experience first-hand, through demonstrations, how the MILENIUM Cross Media software platform, with its new version 6.5.1, allows editors to achieve business success thanks to advantages such as its modular structure, its single cross-media work interface for all professionals and the integration into a single workflow of all professionals in the company.

Protecmedia also presented its new ITER Web solution, a Web CMS which is the first of a new generation of this type of applications, given its innovative and modern nature. ITER is designed to simplify the whole webpage environment, offering the journalist everything he requires to publish contents without the need for specialist knowledge. Based on free software (Open Source), ITER brings simplicity to the world of web publications, ensuring that journalists do not waste time on technical work so that they can do their actual work, namely providing content for the portal, thus achieving a modern web that is visually attractive and ready to make the most of the possibilities offered by the Web 2.0.

In addition, aware of the importance that digital channels currently have, Protecmedia unveiled the latest versions of its viewers for iPad and the different smartphones, featuring a series of new functionalities that boost their performance and specifications. Through these new functionalities, the viewers markedly improve browsing and the reader's interaction with the different publications, while also allowing him to customise his newsstand to differentiate it from the rest, adapting it to suit his preferences and priorities.

MILENIUM Cross Media allows editors to offer their audiences the most attractive content for the different channels of communication, while respecting the singularities of each of them without this meaning greater structural costs. In addition, it makes possible in-depth knowledge of vital statistics, such as those concerning audience's tastes, which allow companies to react accordingly so that the business functions correctly.